Sustainability in fashion is no longer just a trend, it’s a movement that’s reshaping how we shop and dress. More people are prioritizing ethical production, environmentally friendly materials, and long-lasting quality when it comes to their wardrobe choices. Fortunately, looking good and doing good no longer have to be at odds. Today, many brands are proving that style and sustainability can go hand in hand. If you’re ready to shop more consciously without sacrificing aesthetics, discover 10 eco-friendly brands that combine chic design with responsible practices.
1. Reformation
Reformation has become a go-to brand for stylish women who want to shop more sustainably. Known for its vintage-inspired dresses, elevated basics, and flattering silhouettes, Reformation uses eco-friendly fabrics like TENCEL™, organic cotton, and recycled materials. The brand also focuses on reducing water usage and carbon emissions throughout its production process.
Style vibe: Feminine, flirty, and fashion-forward.
2. Everlane
Everlane built its reputation on radical transparency, sharing exactly how and where its products are made. From classic denim to elevated basics and minimalist accessories, Everlane focuses on timeless design and long-lasting materials. The brand is also working toward eliminating virgin plastic from its supply chain.
Style vibe: Clean, classic, and effortless.
3. Patagonia
One of the pioneers of ethical fashion, Patagonia is more than just an outdoor brand—it’s a movement. With a strong focus on environmental activism, recycled materials, and fair labor practices, Patagonia also encourages customers to repair or recycle their gear instead of buying new.
Style vibe: Rugged, functional, and outdoorsy-cool.
4. People Tree
Based in the UK, People Tree is a pioneer in Fair Trade fashion. The brand offers beautifully made clothing crafted from organic cotton and sustainable materials, all while supporting artisans and workers in developing countries.
Style vibe: Soft, romantic, and consciously curated.
5. Girlfriend Collective
Activewear meets ethics with Girlfriend Collective. Their inclusive sizing, bold colors, and flattering fits have made them a favorite in the athleisure world. Plus, their leggings and bras are made from recycled water bottles, fishing nets, and other waste materials.
Style vibe: Sporty, inclusive, and confidence-boosting.
6. Pact
Pact delivers comfy, everyday essentials made from organic cotton in Fair Trade certified factories. From tees and underwear to soft loungewear and bedding, Pact makes it easy to stock your closet (and home) with affordable, eco-friendly staples.
Style vibe: Casual, cozy, and consciously simple.
7. Sézane
French brand Sézane blends Parisian elegance with sustainable innovation. They use eco-conscious materials, eco-friendly packaging, and responsible production practices. The brand also supports social initiatives, including education and health projects for children.
Style vibe: Chic, refined, and romantic.
8. Tentree
As its name suggests, Tentree plants ten trees for every item sold. The brand offers comfortable, outdoorsy clothing made from organic cotton, recycled polyester, and sustainably sourced wood fibers. They’re also climate-neutral certified and aiming to plant over a billion trees by 2030.
Style vibe: Earthy, relaxed, and nature-inspired.
9. Nisolo
If you’re looking for sustainable shoes and leather goods, Nisolo is a standout. They prioritize ethical labor practices, carbon-offsetting, and transparency in their supply chain. Every purchase helps ensure living wages for artisans and craftspeople.
Style vibe: Polished, timeless, and elevated.
10. Stella McCartney
Luxury meets sustainability in Stella McCartney’s iconic fashion house. As a lifelong vegetarian, Stella’s designs are cruelty-free, avoiding leather and fur, and often incorporating innovative materials like mushroom leather and recycled textiles.
Style vibe: Bold, high-fashion, and consciously luxe.
Fashion with a Conscience
Choosing eco-friendly brands doesn’t mean compromising on style—it means investing in fashion that lasts, tells a story, and contributes to a better world. These 10 brands show that sustainability and sophistication can coexist beautifully. As more designers embrace ethical practices, it’s easier than ever to build a wardrobe that reflects your values—and your personal style.
